San Francisco, CA
Director of Marketing
Opera in San Francisco has roots going back to the Gold Rush days in the 19th century when rough miners, engineers, merchants and families were astounded by the artistry of opera. After thriving for many years operas across North America need to rebuild audience, and as a global center of entrepreneurial thinking San Francisco will lead that effort with the help of San Francisco Opera’s new Director of Marketing.
The whole Company – beginning with the General Director and board – believes that audience engagement is JOB 1. This means that new forms of operatic performance and new audience experiences of opera must be developed to complement the traditional experience of opera. The Company is currently exploring innovations such as SF Opera Lab’s Pop Up events, free and fee-based programs that target and develop specific audience cohorts, and intimate performances designed to bring new audiences to opera. The results of SF Opera’s initiatives to connect audience to opera will be measured, assessed for effectiveness and will be shared with other opera companies throughout the United States.
The Marketing Director and the Marketing Team will contribute to the design of audience-tailored experiences of opera, systematically orchestrate outreach to different audience cohorts, maximize ticket sales revenue, evolve models for subscription, membership and repeat experiences of opera that are tailored for today’s audiences, and report on the measurable impact of the overall effort to connect audience to opera.
For additional information or to apply, please contact Mark Oppenheim or Lee Kappelman at info[at]moppenheim[dot]com.